Digital Strategy for your business!
We get it. You need a new or updated website. And you want to use the best marketing and advertising tactics for your industry – ones that attract, engage, and nurture your customer base. The ultimate goal is to grow your business.
Where to start? You are likely not a digital marketing expert and it’s not economically feasible to hire an entire staff of creatives, writers, marketing experts, and a development team, You need to rely on the guidance and expertise of a committed partner that has the ability to see your organization from the outside looking in.
Put our years of ecommerce and digital marketing experience to work for you! We will expertly handle your strategy, web assets, branding, and ongoing marketing and advertising. And guess what? It’s affordable! Usually much less than a single employee would cost. We can work with your team to support your goals, or provide turn-key solutions where we handle it all.
Our process and steps for building a brand positioned for growth
We plan for the big picture by making sure your customers are impressed by their experience when they interact with your website or brand assets. Next we make sure your brand reaches out to your target audience through digital marketing programs proven to work in your industry.
Here’s what you can expect:
Discovery, Strategy, & Consulting – Before designing a website, or any other brand component, you need a strategy and a plan. That way, everyone involved in the project knows what is being designed, why it is being designed, and what it will accomplish. This phase focuses on how to best leverage digital marketing tools to achieve your specific objectives.
Storytelling/Copywriting – Great copy writing and content optimization are essential to improving conversion rates and growing your business. West Chester Productions takes copy writing to a new level by focusing on quality storytelling that adds true value to your website.
Initial Website Design/Redesign – This time allowance is for all initial web-related design, UX design, and coding. Generally speaking a site of 30 pages or less that is custom made, fully responsive (adjusts for mobile and tablets automatically), and integrated into a CMS takes 70 to 150 hours. Simple sites, minor facelifts, and optimizing of existing sites can often take less. Special functionality and database integrations take longer.
Initial Design of Brand Assets – This phase is for creating brand assets that complement your website. Other branding assets you may need after site launch and throughout the year can be added via your web and brand maintenance and evolution phase (below). Examples are videos, content, email templates, illustrations, presentations, trade show booths, and other business collateral. To avoid any confusion and track time efficiently, we separate this time from web-related design projects.
Web & Brand Maintenance – After launch, we work with your company to provide site maintenance and brand updates. Small to medium sized businesses typically use between 5 and 25 hours of support per month. The amount of support required will become evident as we work together, and then we can set a realistic time allowance.
Marketing & Advertising – Once your strong brand and website experience is created, it’s time to let people know! We use search, social, email, and content marketing to make sure you gain the exposure you need to grow your business!